Harmony at TUG CONNECTS 2026

Search is often the first thing customers reach for and the last thing businesses think to optimize. Yet for distributors and manufacturers with complex, expansive catalogs, site search isn't just a convenience feature — it's one of the most powerful drivers of conversion, customer satisfaction, and revenue. This session explores what separates a frustrating search experience from one that feels almost effortless.

We'll go beyond basic keyword matching to examine the capabilities that modern buyers expect: intelligent autocomplete, synonym handling, attribute-based filtering, relevancy tuning, and the ability to surface the right product even when a customer doesn't know exactly what to search for. We'll also look at how behavioral data, search analytics, and AI-powered tools are raising the bar for what "good" site search looks like — and how organizations can use that intelligence to continuously improve results over time.

Whether your current search functionality is letting customers down or you're ready to unlock the next tier of performance, this session will give you a clear picture of where to focus your investment and how to measure success.