In today’s digital buying environment, strong product content is no longer optional, it is essential to helping customers find, evaluate, and confidently purchase products. But for many organizations, the challenge starts upstream: manufacturers are not always sure what data distributors need, and distributors are often left trying to build compelling product experiences from incomplete or inconsistent information.
This session connects both sides of that challenge. We will break down the product data manufacturers need to provide in order to support distributor success, while also highlighting the 10 key product attributes that most directly influence online buying decisions. From core specifications and descriptive content to digital assets, compliance details, and enriched attributes, attendees will gain a practical framework for what “good” product data really looks like and why it matters.
Whether you are a manufacturer looking to better support your channel partners or a distributor trying to improve product listings and conversion, this session will provide clear, actionable guidance for building a stronger product data foundation. Attendees will leave with a better understanding of the information required to sell more effectively, reduce friction in the buying process, and create product content that performs across digital channels.
Brendan is a Strategic Accounts Director at Americaneagle.com currently working on numerous sites in the B2B and B2C marketplaces. He has experience working with clients both large and small, and managing highly-c... Read More →
