Real-time inventory visibility is no longer a competitive advantage — it's a baseline expectation. Yet for many distributors and resellers, integrating supplier inventory feeds into ERP systems and eCommerce platforms remains a tangled web of inconsistent formats, unreliable data, and manual workarounds. This session takes a hard look at where vendor inventory integration stands today and what it takes to get it right.
We'll move beyond the basics and explore next-generation approaches to ingesting, normalizing, and syncing supplier data across your tech stack — from automating feed processing and handling format variability to managing update frequency, error reconciliation, and inventory accuracy at scale. Real-world examples will illustrate how organizations are eliminating the gaps between what suppliers provide and what your systems and customers actually need.
Attendees will walk away with a practical framework for evaluating their current integration maturity, identifying the most common failure points, and building a more resilient, automated supplier data pipeline — one that powers both operational efficiency and a better online buying experience.
Brendan is a Strategic Accounts Director at Americaneagle.com currently working on numerous sites in the B2B and B2C marketplaces. He has experience working with clients both large and small, and managing highly-c... Read More →
