Harmony at TUG CONNECTS 2026

Not all customers are created equal, and their value to your business should be reflected in their pricing. Factors like muscle memory, gut feeling, last price paid, emotional attachment, squeaky wheel syndrome, and likeability bias can often lead to pricing customers below their true worth. Join us for this crucial session as we delve into customer stratification, reveal its significance for your operations, and demonstrate how this industry-leading model is built into our ProSales tool to yield incredible insights.