Your buyers aren't just Googling anymore — they're asking ChatGPT, Copilot, and Gemini to recommend solutions, compare vendors, and explain complexities in the market. If your brand isn't part of those answers, you're invisible at the moment it matters most. In this SPARK session, you'll learn how AI answer engines actually decide what to surface, why traditional SEO tactics may fall short in an LLM-driven world, and quick wins you can act on right away — from structuring content for AI readability to building the authoritative, third-party presence that LLMs trust. No fluff, no theory: just a practical playbook for anyone managing a B2B digital presence.
