Harmony at TUG CONNECTS 2026

Holly Horner from Central Pro Supply shares the measurable impact Phocas has had across her distribution business — from recovering missed rebate dollars and improving margin visibility, to elevating sales performance and identifying entirely new revenue categories. Along the way, she'll share how Phocas helped transform Central Pro Supply into a data-driven organization where every department speaks the same language.

When Central Pro implemented Phocas Rebates, they quickly discovered they had never reached their second rebate band with a key vendor — and used that visibility to renegotiate better terms. They also began shifting purchasing between manufacturers based on rebate positioning, turning what used to be a passive annual check into an active margin strategy.

On the sales side, reps now walk into customer meetings armed with buying history and insights from Phocas, acting as trusted advisors rather than order-takers. One rep independently used Phocas to identify his best late-season ice melt customers and built a proactive outreach plan entirely on his own.

The impact goes beyond day-to-day performance. By spotting an emerging pattern in their sales data, Central Pro made the strategic decision to hire a dedicated drainage team — opening up an entirely new revenue stream that simply wouldn't have been visible without Phocas.